Marketing Insights
Dive deep into the world of marketing with our marketing Insights. We offer expert analysis, practical tips, and actionable strategies to help you stay ahead of the curve.
Massilia Motors vs ARCON: Court Ruling Weakens ARCON’s Grip on Outdoor Advertising
On 7 November 2025, the Federal High Court in Lagos (Justice Akintayo Aluko) handed down a pivotal judgment in Massilia Motors Limited v....
Mosopefoluwa2 Mins read
Court Rules ARCON Can Regulate Social Media Ads but Cannot Fine Brands Directly
The Federal High Court has clarified ARCON’s powers over advertising on social media. In Suit No. FHC/L/CS/1262/2024, the court ruled that ARCON can...
Mosopefoluwa1 Mins read
Introduction to Customer Loyalty Programs: Building Long-Term Relationships
When it comes to marketing, luring customers in is simple compared to the effort it takes to make them stay. It’s particularly vital...
Makinde Adegboro2 Mins read
Understanding Customer Personas and How to Build Them
There’s a common quote that goes, “If you’re marketing to everyone, you’re not reaching anyone.” These remarks by Will Francis, a DMI specialist,...
Makinde Adegboro3 Mins read
Creating a Brand Voice: Why Consistency is Key
What does it mean to have a brand voice, and why does it matter? As we continue to evolve as a competitive global...
Makinde Adegboro3 Mins read
How to Run Contests and Giveaways to Boost Engagement
Do Giveaways still work in Marketing? In the noisy world of digital marketing, grabbing your audience’s attention is only half the battle; keeping...
Makinde Adegboro5 Mins read
Leveraging Event Marketing as a tool for Business Growth
Event marketing has emerged as one of the most engaging and effective strategies for cultivating lasting connections between brands and their audiences. Event...
Makinde Adegboro2 Mins read
Introduction to Influencer Marketing: Finding the Right Partners
Influencer marketing has emerged as a powerful tool for brands to reach targeted audiences, build trust, and drive engagement. With social media platforms...
Makinde Adegboro2 Mins read
The Role of Reviews and Ratings in Building Trust
Lets talk about Reviews and Ratings – Imagine walking into a perfume store after months of anticipation, eager to purchase the cologne you’ve...
Makinde Adegboro2 Mins read
