marketing
Massilia Motors vs ARCON: Court Ruling Weakens ARCON’s Grip on Outdoor Advertising
On 7 November 2025, the Federal High Court in Lagos (Justice Akintayo Aluko) handed down a pivotal judgment in Massilia Motors Limited v....
Mosopefoluwa2 Mins read
Court Rules ARCON Can Regulate Social Media Ads but Cannot Fine Brands Directly
The Federal High Court has clarified ARCON’s powers over advertising on social media. In Suit No. FHC/L/CS/1262/2024, the court ruled that ARCON can...
Mosopefoluwa1 Mins read
How to Run Contests and Giveaways to Boost Engagement
Do Giveaways still work in Marketing? In the noisy world of digital marketing, grabbing your audience’s attention is only half the battle; keeping...
Makinde Adegboro5 Mins read
How to Determine North Star Metric
A North Star Metric (NSM) is the single most crucial metric that drives long-term growth for a businesses. North Star Metric helps companies...
Mosopefoluwa3 Mins read
Introduction to Copywriting: Crafting Messages That Sell
The advent of digital media has significantly influenced various aspects of the business world. Global commerce today is vastly different from what it...
Makinde Adegboro2 Mins read
Importance of Networking as a Marketer
As a marketer, you play a key role in promoting your services, products, or brand. Marketing focuses on positioning your brand directly in...
Makinde Adegboro2 Mins read
Understanding the Basics of Viral Marketing
Understanding the Basics of Viral Marketing
Makinde Adegboro2 Mins read
Struggles of Selling Insurance in Nigeria with Elton Eneude
We recently had the opportunity to interview Elton Enuede to gain insights into his journey as an experienced marketer and his role at...
Mosopefoluwa8 Mins read
The Role of HashTags in Social Media Marketing
In today’s digital landscape, hashtags are not a new concept, especially in a world where nearly everything occurs online. We are more digitally...
Makinde Adegboro2 Mins read
