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Marketing Insights

Importance of Networking as a Marketer

As a marketer, you play a key role in promoting your services, products, or brand. Marketing focuses on positioning your brand directly in...

Viral Marketing
Marketing Insights

Understanding the Basics of Viral Marketing

Understanding the Basics of Viral Marketing

Techstars Lagos Accelerator Program Shuts Down
Tech Updates

Techstars Lagos Accelerator Program Shuts Down

After two successful cohorts, the ARM Labs Lagos Techstars Accelerator program has officially concluded, discontinuing its third cohort which began March 2024. This...

Bamboo Expands to Canada, Launches Remittance Service
Tech Updates

Bamboo Expands to Canada, Launches Remittance Service

Nigerian fintech startup, Bamboo, has announced its expansion to Canada and the launch of its remittance service, Coins by Bamboo. The move to...

Interview with Elton
Interviews WithMarketing Insights

Struggles of Selling Insurance in Nigeria with Elton Eneude

We recently had the opportunity to interview Elton Enuede to gain insights into his journey as an experienced marketer and his role at...

Nigerians Struggling Amidst Economic Hardship: Piggyvest Report.
Tech Updates

Nigerians Struggling Amidst Economic Hardship: Piggyvest Report

A recent report by Piggyvest, a popular savings platform in Nigeria, has revealed a stark decline in the financial well-being of Nigerians. The...

Moniepoint Secures $110M Series C, Valued at $1 Billion
Tech Updates

Moniepoint Secures $110M Series C, Valued at $1 Billion

Nigerian fintech startup Moniepoint has successfully raised $110 million in a Series C funding round, led by Development Partners International (DPI). This significant...

Sendstack pivots: From Last-Mile Delivery to Enterprise Logistics
Tech Updates

SendStack Pivots: From Last-Mile Delivery to Enterprise Logistics

SendStack, a Nigerian logistics startup backed by OnDeck, is making a strategic shift away from its last-mile delivery product, DLVR, to focus on...

Importance of collaborating with other brands as a marketer
Marketing Insights

The Role of Collaboration in Marketing: Working with Other Brands

As a Marketer, collaborating with other brands has a lot of benefits that will help you grow. Below are a few out of...