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How to determine your north star metric as a Marketer
Marketing Insights

How to Determine North Star Metric

A North Star Metric (NSM) is the single most crucial metric that drives long-term growth for a businesses. North Star Metric helps companies...

Bamboo Expands to Canada, Launches Remittance Service
Tech Updates

Bamboo Expands to Canada, Launches Remittance Service

Nigerian fintech startup, Bamboo, has announced its expansion to Canada and the launch of its remittance service, Coins by Bamboo. The move to...

The role of Hashtag in social media strategy
Marketing Insights

The Role of HashTags in Social Media Marketing

In today’s digital landscape, hashtags are not a new concept, especially in a world where nearly everything occurs online. We are more digitally...

Interviews with Pakuma
Interviews WithMarketing InsightsSpotlight

Pakuma’s Career Story; Lessons from a Seasoned Executive

We recently interviewed Princewill Akuma, widely known as thepakuma, to explore his journey as a seasoned B2B marketer. Princewill began his career as...

Tech Updates

OmniRetail Acquires Traction Apps to Boost Payment Solutions

Nigerian B2B eCommerce startup, OmniRetail, has solidified its position in the fintech market by acquiring Traction Apps,

Octavia Carbon logo
Tech Updates

Octavia Carbon Raises $5 Million to Scale DAC Technology

Octavia Carbon, a Kenyan cleantech startup, has secured a $5 million seed round to expand its direct air capture (DAC) storage plant. The...

Okra launches Nebula
Tech Updates

Okra’s Nebula: A Homegrown Cloud Solution for Nigeria

Nigerian fintech startup Okra has introduced Nebula, a cloud service designed to cater to the specific needs of local businesses. The launch comes...

Marketing Insights

5 Tips to Grow From Intern to CEO

The journey from intern to CEO is no small feat, but today I’ve got some tips to help you take over that career...

TerraHaptix hosts the biggest AI and Drone Technology in Africa
Events

TerraHaptix hosts the biggest AI and Drone Technology in Africa

TerraHaptix hosts the biggest AI and Drone Technology in Africa