Marketing Insights
Dive deep into the world of marketing with our marketing Insights. We offer expert analysis, practical tips, and actionable strategies to help you stay ahead of the curve.
Massilia Motors vs ARCON: Court Ruling Weakens ARCON’s Grip on Outdoor Advertising
On 7 November 2025, the Federal High Court in Lagos (Justice Akintayo Aluko) handed down a pivotal judgment in Massilia Motors Limited v....
Mosopefoluwa2 Mins read
Court Rules ARCON Can Regulate Social Media Ads but Cannot Fine Brands Directly
The Federal High Court has clarified ARCON’s powers over advertising on social media. In Suit No. FHC/L/CS/1262/2024, the court ruled that ARCON can...
Mosopefoluwa1 Mins read
How to Write Engaging Headlines That Capture Attention
When you put out content or any post, the headline largely determines whether people read it or not. In a world where thousands...
Makinde Adegboro3 Mins read
An Introduction to Mobile Marketing: Reaching Customers on the Go
We live in a fast-paced world. People are constantly on the move. Everyone has somewhere to be or something to do, but one...
Makinde Adegboro3 Mins read
Introduction to Customer Loyalty Programs: Building Long-Term Relationships
When it comes to marketing, luring customers in is simple compared to the effort it takes to make them stay. It’s particularly vital...
Makinde Adegboro2 Mins read
What is Retargeting? Re-engaging Potential Customers
In every marketing or Ad campaign, regardless of your efforts, not every visitor of your website or brand page will convert immediately. They...
Makinde Adegboro2 Mins read
Understanding Customer Personas and How to Build Them
There’s a common quote that goes, “If you’re marketing to everyone, you’re not reaching anyone.” These remarks by Will Francis, a DMI specialist,...
Makinde Adegboro3 Mins read
Creating a Brand Voice: Why Consistency is Key
What does it mean to have a brand voice, and why does it matter? As we continue to evolve as a competitive global...
Makinde Adegboro3 Mins read
