How to Write Engaging Headlines That Capture Attention
When you put out content or any post, the headline largely determines whether people read it or not. In a world where thousands...
Makinde Adegboro3 Mins read
An Introduction to Mobile Marketing: Reaching Customers on the Go
We live in a fast-paced world. People are constantly on the move. Everyone has somewhere to be or something to do, but one...
Makinde Adegboro3 Mins read
Introduction to Customer Loyalty Programs: Building Long-Term Relationships
When it comes to marketing, luring customers in is simple compared to the effort it takes to make them stay. It’s particularly vital...
Makinde Adegboro2 Mins read
What is Retargeting? Re-engaging Potential Customers
In every marketing or Ad campaign, regardless of your efforts, not every visitor of your website or brand page will convert immediately. They...
Makinde Adegboro2 Mins read
Understanding Customer Personas and How to Build Them
There’s a common quote that goes, “If you’re marketing to everyone, you’re not reaching anyone.” These remarks by Will Francis, a DMI specialist,...
Makinde Adegboro3 Mins read
Creating a Brand Voice: Why Consistency is Key
What does it mean to have a brand voice, and why does it matter? As we continue to evolve as a competitive global...
Makinde Adegboro3 Mins read
How to Run Contests and Giveaways to Boost Engagement
Do Giveaways still work in Marketing? In the noisy world of digital marketing, grabbing your audience’s attention is only half the battle; keeping...
Makinde Adegboro5 Mins read
Using Facebook and Instagram Ads: A Beginner’s Guide
If you’re looking to grow your business online, chances are you’ve heard about the power of Facebook and Instagram ads. With billions of...
Makinde Adegboro4 Mins read
Leveraging Event Marketing as a tool for Business Growth
Event marketing has emerged as one of the most engaging and effective strategies for cultivating lasting connections between brands and their audiences. Event...
Makinde Adegboro2 Mins read
