A Change in Content Distribution Strategy
There is a shift in the new content distribution strategy—one that doesn’t rely solely on SEO but ensure you reach the right audience...
Mosopefoluwa6 Mins read
How to Determine North Star Metric
A North Star Metric (NSM) is the single most crucial metric that drives long-term growth for a businesses. North Star Metric helps companies...
Mosopefoluwa3 Mins read
Techstars Lagos Accelerator Program Shuts Down
After two successful cohorts, the ARM Labs Lagos Techstars Accelerator program has officially concluded, discontinuing its third cohort which began March 2024. This...
Mosopefoluwa1 Mins read
Bamboo Expands to Canada, Launches Remittance Service
Nigerian fintech startup, Bamboo, has announced its expansion to Canada and the launch of its remittance service, Coins by Bamboo. The move to...
Mosopefoluwa1 Mins read
Struggles of Selling Insurance in Nigeria with Elton Eneude
We recently had the opportunity to interview Elton Enuede to gain insights into his journey as an experienced marketer and his role at...
Mosopefoluwa8 Mins read
Nigerians Struggling Amidst Economic Hardship: Piggyvest Report
A recent report by Piggyvest, a popular savings platform in Nigeria, has revealed a stark decline in the financial well-being of Nigerians. The...
Mosopefoluwa1 Mins read
Moniepoint Secures $110M Series C, Valued at $1 Billion
Nigerian fintech startup Moniepoint has successfully raised $110 million in a Series C funding round, led by Development Partners International (DPI). This significant...
Mosopefoluwa1 Mins read
SendStack Pivots: From Last-Mile Delivery to Enterprise Logistics
SendStack, a Nigerian logistics startup backed by OnDeck, is making a strategic shift away from its last-mile delivery product, DLVR, to focus on...
Mosopefoluwa1 Mins read
Pakuma’s Career Story; Lessons from a Seasoned Executive
We recently interviewed Princewill Akuma, widely known as thepakuma, to explore his journey as a seasoned B2B marketer. Princewill began his career as...
Mosopefoluwa10 Mins read
