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Arcon v Massilia Motors
Marketing InsightsTech Updates

Massilia Motors vs ARCON: Court Ruling Weakens ARCON’s Grip on Outdoor Advertising

On 7 November 2025, the Federal High Court in Lagos (Justice Akintayo Aluko) handed down a pivotal judgment in Massilia Motors Limited v....

Loveworld Trade and Investment Forum 2025
Events

Loveworld Launches Trade and Investment Forum in Lagos

The Loveworld Trade and Investment Forum arrives in Lagos this week and interest is rising across the business community. The Loveworld community, which...

ARCON
Marketing InsightsTech Updates

Court Rules ARCON Can Regulate Social Media Ads but Cannot Fine Brands Directly

The Federal High Court has clarified ARCON’s powers over advertising on social media. In Suit No. FHC/L/CS/1262/2024, the court ruled that ARCON can...

Content distribution strategy in the world of AI
Marketing Insights

A Change in Content Distribution Strategy 

There is a shift in the new content distribution strategy—one that doesn’t rely solely on SEO but ensure you reach the right audience...

How to determine your north star metric as a Marketer
Marketing Insights

How to Determine North Star Metric

A North Star Metric (NSM) is the single most crucial metric that drives long-term growth for a businesses. North Star Metric helps companies...

Techstars Lagos Accelerator Program Shuts Down
Tech Updates

Techstars Lagos Accelerator Program Shuts Down

After two successful cohorts, the ARM Labs Lagos Techstars Accelerator program has officially concluded, discontinuing its third cohort which began March 2024. This...

Bamboo Expands to Canada, Launches Remittance Service
Tech Updates

Bamboo Expands to Canada, Launches Remittance Service

Nigerian fintech startup, Bamboo, has announced its expansion to Canada and the launch of its remittance service, Coins by Bamboo. The move to...

Interview with Elton
Interviews WithMarketing Insights

Struggles of Selling Insurance in Nigeria with Elton Eneude

We recently had the opportunity to interview Elton Enuede to gain insights into his journey as an experienced marketer and his role at...

Nigerians Struggling Amidst Economic Hardship: Piggyvest Report.
Tech Updates

Nigerians Struggling Amidst Economic Hardship: Piggyvest Report

A recent report by Piggyvest, a popular savings platform in Nigeria, has revealed a stark decline in the financial well-being of Nigerians. The...