As a marketer, you play a key role in promoting your services, products, or brand. Marketing focuses on positioning your brand directly in...
Understanding the Basics of Viral Marketing
Lets talk about Reviews and Ratings – Imagine walking into a perfume store after months of anticipation, eager to purchase the cologne you’ve...
After two successful cohorts, the ARM Labs Lagos Techstars Accelerator program has officially concluded, discontinuing its third cohort which began March 2024. This...
Nigerian fintech startup, Bamboo, has announced its expansion to Canada and the launch of its remittance service, Coins by Bamboo. The move to...
We recently had the opportunity to interview Elton Enuede to gain insights into his journey as an experienced marketer and his role at...
A recent report by Piggyvest, a popular savings platform in Nigeria, has revealed a stark decline in the financial well-being of Nigerians. The...
In today’s digital landscape, hashtags are not a new concept, especially in a world where nearly everything occurs online. We are more digitally...
Nigerian fintech startup Moniepoint has successfully raised $110 million in a Series C funding round, led by Development Partners International (DPI). This significant...
SendStack, a Nigerian logistics startup backed by OnDeck, is making a strategic shift away from its last-mile delivery product, DLVR, to focus on...