SendStack, a Nigerian logistics startup backed by OnDeck, is making a strategic shift away from its last-mile delivery product, DLVR, to focus on a new enterprise-focused solution, CTRL.
While DLVR was designed to cater to small and medium-sized businesses, CTRL targets larger corporations with existing logistics teams. This new product aims to streamline logistics operations by offering features like route optimization, driver tracking, payment processing, and real-time analytics.
The decision to sunset DLVR, despite its initial success, was driven by the founders’ desire to accelerate the development and adoption of CTRL. They believe that CTRL has the potential to scale more rapidly and address a broader market.
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However, this pivot presents new challenges. Convincing traditional businesses to adopt new technology can be a time-consuming process. Additionally, integrating such software into existing operations can be complex and require significant effort.
To overcome these hurdles, SendStack is focusing on younger, digitally-native businesses in sectors like e-commerce, food delivery, and telemedicine. These companies are more likely to embrace innovative solutions and recognize the benefits of a streamlined logistics process.
SendStack’s move reflects a broader trend in the B2B logistics sector, where technology is playing an increasingly important role. Startups like Leta in Kenya have demonstrated the potential for innovative solutions to disrupt traditional logistics operations. As the industry continues to evolve, companies that can effectively leverage technology to improve efficiency and reduce costs will gain a competitive edge.
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